Introduction to environmental sustainability and circular economy
We live in an era in which the impact of human activities on the environment is increasingly evident. Climate change, pollution and the depletion of natural resources are global challenges that require a new approach to the way we produce and consume. Environmental sustainability and the circular economy are two fundamental concepts for building a more equitable and ecologically responsible future.
1. Environmental sustainability: a necessary balance
Environmental sustainability is based on the principle of meeting the needs of current generations without compromising the resources available for future generations. This means reducing the environmental impact of our activities, preserving biodiversity, limiting greenhouse gas emissions and promoting the efficient use of natural resources. Adopting a sustainable lifestyle involves conscious choices, such as energy saving, sustainable mobility, waste reduction and responsible consumption.


2. Circular economy: a regenerative model
The circular economy is an alternative model to the traditional linear economy, which is based on a product life cycle that includes “production, use and disposal”. In contrast, the circular economy promotes waste reduction through reuse, recycling and regeneration of materials. The aim is to create a system in which waste becomes new resources, minimising environmental impact and stimulating industrial innovation. This approach not only helps reduce pressure on natural resources, but also creates new economic opportunities and jobs.
3. Why it's important to act now
Adopting principles of environmental sustainability and circular economy is not only an ethical choice, but a necessity to ensure a healthy planet for future generations. Businesses, institutions and citizens can work together to implement innovative and sustainable solutions. With small daily gestures and a collective change in mentality, we can contribute to a greener and more resilient future.
Let’s explore together the concrete actions we can take to make our lifestyle and our economic model more sustainable!
How ours plays a key role in sustainability and circular economy through different strategies:
Optimization of Separate Collection: Improve the separation and recovery processes of materials to reduce waste destined for landfill;
Recycling and Regeneration: Transform waste into new raw materials, promoting the reuse of materials such as plastic, metals, glass and paper;
Collaborations with Companies and Communities: Work with industries and municipalities to implement sustainable waste management programs;
Awareness and Environmental Education: Promote information campaigns on how to reduce, reuse and recycle correctly;
Process Innovation: Investing in advanced recycling technologies to increase efficiency and reduce environmental impact;
Energy from Waste Production: Valorizing non-recyclable waste through energy recovery, such as the production of biogas or alternative fuels.

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